Portfolio & Case Studies

The Problem

Allstone is a Vermont-based wholesale natural stone supplier with over 100 years of history. Their site was a dated 2022 WordPress template with cramped typography, no product photography, no testimonials, and no clear calls to action. Dealers and contractors had no way to browse products, request credit, or understand the breadth of their stone lines.

The Solution

We built a custom 7-page site focused on product visibility and dealer conversion. Dedicated pages for each product line, a services section with a clear 4-step process, a dealer application with credit form, and full-bleed photography throughout. Typography upgraded from Alice to Montserrat and Playfair Display. Zero WordPress plugins or maintenance burden.

Key Results

• 7 purpose-built pages replacing thin WordPress subpages
• 4 product lines with detailed specifications
• Dealer credit application form built in
• Click-to-call on every page, both office locations
• Mobile-responsive with zero platform fees

The Problem

The Hair Loft is a 4-time "Best on the Shoreline" award-winning barbershop with two locations in Killingworth and Clinton. Their site was a generic Wix template with a malformed phone number, no services or pricing listed, no booking capability, and no mention of their awards. The second location had no online presence at all.

The Solution

We built a custom dual-brand site with distinct identities for each location — warm creams and sage green for The Hair Loft, navy and burgundy for Little City Barber. Awards displayed prominently above the fold. Full service grid with pricing, integrated booking system, and a fixed mobile button strip for one-tap calls. No more Wix fees.

Key Results

• 2 distinct brand identities under one site
• 4 "Best on the Shoreline" awards displayed
• Integrated booking system with one-tap mobile
• Complete service menu with pricing visible
• Zero Wix platform fees — client owns the code

The Problem

ECC is a veteran-owned cybersecurity firm serving the Defense Industrial Base — government contractors, federal agencies, and regulated industries. Their site was a WordPress Divi template with bloated code, generic blue design, and no visible compliance credentials. For a firm selling trust and security, the website was actively undermining their credibility. No metrics, no proof points, no client testimonials.

The Solution

We rebuilt from scratch on a custom Node.js and Express stack deployed on Azure — because infrastructure IS the message for a cybersecurity firm. Six compliance badges above the fold (FedRAMP, NIST 800-171, CMMC, SOC 2, DFARS, ISO 27001). Quantified proof points replacing vague claims. CISO-attributed testimonials. A live Check Point threat map embedded on the homepage. Every element built to pass federal procurement scrutiny.

Key Results

• Custom Node.js/Express on Azure — zero WordPress attack surface
• 6 compliance certification badges above the fold
• Quantified metrics: 99.9% threat detection, <15min response
• Live Check Point threat map integration
• Secure client portal with authenticated access